In addition to the creative aspect, Eric also assumed all the financial risk in paying all talent out of pocket, being in charge of all advertising and marketing, and handling all sales.

From 2003 through 2005, Eric ran one event per week in the New York City suburbs. In Westchester County, there were regular hip-hop shows at New Rochelle's Cafe Eldorado and Las Palmas. The brand new 500-capacity Vintage on the corner of Mamaroneck Ave and Main Street in White Plains served as the setting of underground hip hop and rock music. In Yonkers, Club Krush on Yonkers Ave, off of the bustling Central Ave, was the place for New York Hardcore and punk rock events. Events soon expanded to neighboring Rockland County in 2006 at the brand-new Opus Theater at The Palisades Mall, the 12th largest mall in America.

Between 2005 and 2007, Eric ran four events per week in New York City at Wild Spirits and the two-floor venue The Underscore on the upper east side. Other Manhattan venues Eric organized concerts at include Bar 169 in Chinatown and the East Village's Karma Lounge and Knitting Factory.

Events were often in out-of-place settings, such as weekly hip-hop shows at the goth-themed club Wild Spirits which featured fire dancers and decor that included images of Morrissey and Depeche Mode.

Genres included hip-hop, punk, rock, singer/songwriter, and often a combination of all of the above with random humor thrown in the mix. Eric typically focused on national acts that had yet to appear in the area in over a decade, like 80s sensation Dramarama and 90s hip-hop star Mic Geronimo. He also enjoyed booking unlikely combinations like Jewish rapper Kosha Dillz who opened for soft spoken singer/songwriter David Poe.

Eric often reached out to vocalists of famous bands like Warrant's Jani Lane, Toad The Wet Sprocket's Glenn Phillips, and Marc Rizzo of Soulfly to do intimate solo performances. Another focus was on talented artists who achieved fame in other countries but remained underground in the US, like EDM vocalist Madelin Zero who charted in Europe with catchy music videos on rotation.

NYC events at The Underscore often featured first-time performers such as television show contestants and artists making their on New York City events at The Underscore often featured artists performing on stage for the first time, including Bombshell Mel (later Melanie Iglesias of MTV fame) and numerous American Idol singers.

As a former fanzine writer, Eric often reached out to press like The Village Voice and Steppin Out in addition to local punk and hardcore fanzines to attend events and interview artists so they could gain exposure.

Between 2006 - 2007, Eric booked events at The Underpass in Elmwood Park, NJ. The Grateful Dead themed establishment wanted to diversify. Eric responded by booking beatdown hardcore bands and horror rap groups that often wielded chainsaws.

Eric's concert schedule lessened after he began Pro Wrestling Syndicate in the summer of 2007 however, he still maintained a weekly schedule of live music events, often catering to Sunday All Ages Shows and CD Release Parties.